How do you pivot from a brand focused on high-tech products to a brand focused on people, a partner in the medical world dedicated to improving lives?
Sep 9, 2021 | 11:45 AM CEST - 12:15 PM CESTMasterclass
Sep 9, 2021 | 11:45 AM CEST - 12:15 PM CEST
Masterclass
Description
Traditionally, customer engagement at Philips was built primarily around products. The brand wanted to evolve from "just" marketing products to partnering with customers across the entire customer journey in healthcare areas, such as radiology, by focusing on their customers and their needs. How do we achieve this transformation?
Philips and Valtech will share the strategy and concept of the campaigns implemented to achieve its goals and bring another value proposition to the healthcare industry.
